Privacy Policy

01/07/2026

PRIVACY POLICY

Legal Entity: ServiceOrca, LLC
Business Address: 651 N Broad St, Middletown, Delaware, USA
Contact: [email protected] | +44 74 1151 9320
Last Updated: 1 July 2026

IMPORTANT NOTICE

ServiceOrca, LLC ("ServiceOrca," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how we use it, how we share it, how we protect it, and what rights you may have in relation to your personal information.

This Privacy Policy applies to visitors, registered users, Service Providers, and any other person who accesses or uses the ServiceOrca platform at serviceorca.com, including related pages, features, tools, and services.

ServiceOrca is a service discovery and digital presence platform. It allows service providers to create and manage business pages, service pages, branch/location profiles, gallery images, public contact information, and related profile content. ServiceOrca may also offer paid platform features, including permanent account-limit increases, Platform Credits, and Sponsored Results or Sponsored Placement features.

ServiceOrca does not process payments between Users and Service Providers for services offered by Service Providers. Any communication, agreement, transaction, payment, or dispute between a User and a Service Provider takes place outside ServiceOrca.

By using the Platform, you acknowledge that you have read and understood this Privacy Policy.

1. WHO WE ARE

ServiceOrca, LLC is a limited liability company operating a service discovery and digital presence platform accessible at serviceorca.com.

For the purposes of applicable data protection law, ServiceOrca, LLC is generally the data controller in respect of personal information processed through the Platform, unless otherwise stated.

Privacy Contact:
Email: [email protected]

For GDPR-related enquiries, please include "GDPR Request" in the subject line.
For LGPD-related enquiries, please include "LGPD Request" in the subject line.
For CCPA/CPRA-related enquiries, please include "CCPA Request" in the subject line.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

For registered users and Service Providers, we may collect:

Full name;
Email address;
Password or authentication credentials, stored in encrypted or protected form;
Account settings, language preferences, and communication preferences;
Information you provide when contacting support or communicating with us.

For Service Providers, we may also collect:

Business name, trading name, or professional name;
Business address, branch/location information, and service areas;
Business contact information, including phone number, email address, website, social links, messaging links, or booking links where provided;
Service titles, service descriptions, service categories, pricing information, business hours, availability, and related service details;
Gallery images, logos, photographs, videos, and other profile media;
Licenses, certifications, qualifications, or professional information where voluntarily provided;
Information used to create and manage Business Pages, Service Pages, Branch/Location Profiles, and other provider content;
Information related to Platform Credits, Limit Increases, Sponsored Results, Sponsored Placement features, or other paid Platform Features.

For users who submit reviews or ratings, we may collect:

The content of the review or rating;
The associated Service Provider, Service Page, or Business Page;
Your name or display name, where applicable;
Information necessary to detect abuse, fraud, manipulation, or fake reviews.

2.2 Publicly Visible Information

Some information submitted by Service Providers is intended to be public. Publicly visible information may include:

Business or professional name;
Business descriptions and service descriptions;
Service categories and service details;
Business contact information provided for public display;
Branch/location information and service areas;
Gallery images, logos, photographs, and other uploaded media;
Business hours, pricing information, and availability where provided;
Reviews, ratings, and related public content;
Sponsored Results or Sponsored Placement content, where applicable.

Service Providers are responsible for ensuring that any information they publish on the Platform is accurate, lawful, and appropriate for public display.

2.3 Information Collected Automatically

When you use the Platform, we may automatically collect technical and usage information, including:

IP address;
Browser type and version;
Device type, operating system, and device identifiers where available;
Pages visited and actions taken on the Platform;
Search queries, filters, categories, locations, and pages viewed;
Access times, referring URLs, and general usage patterns;
Log data used for security, fraud prevention, debugging, and platform performance.

We may use this information to operate the Platform, maintain security, prevent abuse, improve search and discovery, detect fake activity, measure Platform performance, and improve user experience.

2.4 Location Information

ServiceOrca may use location information to help users discover relevant Service Providers by location.

You may provide location information in different ways, including by manually selecting a location, entering an address or area, or allowing your browser or device to share approximate location information. Location sharing is optional, and you can usually manage location permissions through your browser or device settings.

Service Providers may publish branch addresses, business locations, service areas, or other location-related information as part of their public profile.

2.5 Third-Party Authentication

If you sign in using Google, Apple, or another supported third-party authentication provider, we may receive basic account information from that provider, such as:

Name;
Email address;
Profile identifier;
Authentication status.

We do not receive your password for those third-party services and do not access your private Google, Apple, or other third-party account content. Your use of third-party authentication is also subject to the privacy policies and terms of those providers.

2.6 Payment and Platform Credit Information

When you purchase Platform Credits, Limit Increases, Sponsored Results, Sponsored Placement features, or other paid Platform Features, payments may be processed by Stripe, Inc. or another authorized third-party payment processor.

ServiceOrca does not collect, store, or have access to your full card number, CVV, or raw payment card data.

We may retain transaction and account records related to paid Platform Features, including:

Payment amount, currency, date, and status;
Invoice, receipt, refund, dispute, chargeback, or failed payment information;
The Platform Credits purchased or used;
Your Credit Balance;
Limit Increases purchased or activated;
Sponsored Results or Sponsored Placement purchases, budgets, duration, placement status, and related settings where applicable;
Processor identifiers, transaction references, and limited payment metadata;
Tax, accounting, fraud-prevention, compliance, and customer-support records.

Payment processing is handled by the applicable payment processor. Stripe’s handling of payment data is governed by Stripe’s own privacy policy and terms.

2.7 Sponsored Results and Placement Information

If ServiceOrca offers Sponsored Results or Sponsored Placement features, we may collect and process information necessary to provide, manage, review, display, measure, and support those features.

This may include:

The Business Page, Service Page, or profile content selected for sponsorship;
Selected categories, locations, keywords, service areas, or placement settings;
Budget, duration, credit usage, activation status, and billing records;
Moderation status, approval status, rejection reasons, or policy-related notes;
Performance-related information such as impressions, clicks, views, or interactions with Sponsored Results where applicable;
Information used to detect fake traffic, artificial engagement, fraud, abuse, or policy violations.

Sponsored Results are display placements only. Performance-related information is used for platform operation, reporting, fraud prevention, billing, product improvement, and support. ServiceOrca does not guarantee leads, customers, sales, bookings, calls, messages, clicks, views, reviews, engagement, rankings, or business outcomes.

3. HOW WE USE YOUR INFORMATION

3.1 Platform Functionality

We use your information to operate and provide the Platform, including:

Creating and managing Accounts;
Creating, displaying, and managing Business Pages, Service Pages, Branch/Location Profiles, gallery images, and related provider content;
Allowing users to search, browse, filter, view, and compare Service Providers;
Displaying public contact information provided by Service Providers;
Supporting location-based service discovery;
Processing reviews, ratings, and related user-generated content;
Providing Included Free Limits to Service Providers;
Processing Platform Credits, Credit Balances, Limit Increases, Sponsored Results, Sponsored Placement features, and other paid Platform Features;
Providing invoices, receipts, transaction confirmations, refunds, dispute handling, and account support;
Maintaining security, preventing fraud, detecting abuse, and enforcing our Terms.

3.2 Sponsored Results and Paid Platform Features

Where Sponsored Results, Sponsored Placement features, Platform Credits, Limit Increases, or other paid Platform Features are available, we may use information to:

Process purchases and payments through authorized payment processors;
Maintain Credit Balances and transaction histories;
Apply permanent Limit Increases to eligible Service Provider Accounts;
Display Sponsored Results or Sponsored Placement content where applicable;
Measure impressions, clicks, views, interactions, and other platform metrics where applicable;
Detect fake traffic, artificial engagement, suspicious activity, fraud, or abuse;
Review, approve, reject, suspend, remove, or limit Sponsored Results or paid Platform Features where required by our Terms, policies, payment processor requirements, or applicable law.

3.3 Communications

We may use your information to send:

Account-related notifications;
Security alerts;
Service updates and administrative messages;
Review, rating, or profile notifications;
Payment, receipt, refund, dispute, Platform Credit, Limit Increase, or Sponsored Result confirmations;
Support responses and customer-service communications;
Marketing communications about ServiceOrca features and updates, where permitted by law and subject to your opt-out rights.

3.4 Analytics and Platform Improvement

We may use information to understand and improve how the Platform works, including:

Analyzing platform usage and performance;
Improving search, discovery, categories, filters, and user experience;
Improving provider tools and account-management features;
Monitoring traffic, errors, uptime, and technical performance;
Testing, debugging, and developing new features;
Measuring the effectiveness and integrity of Platform Features, including Sponsored Results where applicable.

Where required, non-essential analytics cookies and third-party analytics tools are activated only after you have accepted cookies through our cookie consent banner.

3.5 Legal, Safety, and Compliance Purposes

We may use your information to:

Comply with applicable laws, regulations, legal processes, and governmental requests;
Comply with accounting, tax, fraud-prevention, payment processor, and card-network requirements;
Enforce our Terms, Privacy Policy, and Platform rules;
Detect, investigate, prevent, or respond to fraud, abuse, security incidents, fake reviews, fake traffic, artificial engagement, illegal content, or prohibited conduct;
Protect the rights, safety, property, and integrity of ServiceOrca, Users, Service Providers, payment processors, and the public.

4. HOW WE SHARE YOUR INFORMATION

4.1 Public Information

Information that Service Providers publish on public Business Pages, Service Pages, Branch/Location Profiles, gallery images, or Sponsored Results may be visible to visitors, users, search engines, and other third parties.

Reviews, ratings, and related public content may also be visible on the Platform, subject to our moderation and Platform rules.

4.2 Third-Party Service Providers

We may share limited information with trusted third-party service providers that help us operate, secure, improve, and support the Platform, including:

Payment processors, such as Stripe, for payment processing, fraud prevention, disputes, refunds, and transaction records;
Cloud hosting providers, such as DigitalOcean or similar providers, for secure hosting and infrastructure;
Email service providers, for account notifications, support messages, receipts, and marketing communications where permitted;
Authentication providers, such as Google or Apple, when you choose to sign in through those services;
Map and location providers, such as Google Maps or similar providers, for location-based discovery and map functionality;
Analytics providers, such as Google Analytics, Yandex Metrika, or similar providers, only where enabled in accordance with cookie consent requirements;
Security, fraud-prevention, debugging, and monitoring tools, to protect the Platform and detect abuse;
Professional advisers, such as lawyers, accountants, auditors, consultants, insurers, and compliance advisers where necessary.

These service providers may process information only as necessary to provide services to ServiceOrca and are expected to protect information in accordance with applicable law and contractual obligations.

4.3 Payment Processors

When you make a payment, your payment information is processed by the applicable payment processor. ServiceOrca does not store your full card number or CVV.

We may share transaction-related information with payment processors as necessary to process payments, prevent fraud, handle refunds, respond to disputes or chargebacks, comply with card-network rules, and meet legal or accounting obligations.

4.4 What We Do Not Do

We do not sell your personal information to third parties;
We do not rent your personal information to third parties;
We do not share your personal information with data brokers;
We do not sell leads;
We do not sell payment card data;
We do not process payments between Users and Service Providers for Third-Party Services;
We do not use personal information to sell fake traffic, artificial engagement, fake reviews, or guaranteed business outcomes.

4.5 Legal Disclosure

We may disclose information where required or permitted by law, court order, subpoena, governmental authority, regulatory request, payment processor requirement, card-network rule, or legal process.

We may also disclose information where we reasonably believe disclosure is necessary to protect the rights, property, safety, security, or integrity of ServiceOrca, Users, Service Providers, payment processors, third parties, or the public.

4.6 Business Transfers

If ServiceOrca is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or transfer of all or part of its business, personal information may be transferred or disclosed as part of that transaction, subject to appropriate safeguards where required by law.

5. DATA SECURITY

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These measures may include:

Encryption of data in transit where appropriate;
Protected password storage;
Access controls and authentication requirements;
Secure hosting infrastructure;
Monitoring, logging, and security reviews;
Fraud-prevention and abuse-detection measures;
Administrative and technical safeguards for payment-related records.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. You are responsible for keeping your login credentials confidential and for notifying us if you suspect unauthorized access to your Account.

6. YOUR PRIVACY RIGHTS

6.1 General Rights

Depending on your location and applicable law, you may have rights to:

Access the personal information we hold about you;
Request correction of inaccurate or incomplete information;
Request deletion of your personal information;
Request restriction of processing;
Object to certain processing activities;
Request a copy of your personal information in a portable format;
Withdraw consent where processing is based on consent;
Opt out of marketing communications;
Lodge a complaint with a data protection authority where applicable.

To exercise your rights, contact us at [email protected].

6.2 GDPR Rights — European Union, EEA, and United Kingdom Residents

If you are located in the European Union, European Economic Area, or United Kingdom, you may have the following rights under applicable data protection law:

Right of access — to request a copy of your personal information;
Right to rectification — to request correction of inaccurate or incomplete information;
Right to erasure — to request deletion of your personal information in certain circumstances;
Right to restriction — to request restriction of processing in certain circumstances;
Right to object — to object to processing based on legitimate interests or direct marketing;
Right to portability — to request a machine-readable copy of certain personal information;
Right to withdraw consent — where processing is based on consent;
Right to lodge a complaint — with your local data protection supervisory authority.

To exercise GDPR-related rights, contact us at [email protected] with "GDPR Request" in the subject line.

6.3 CCPA/CPRA Rights — California Residents

If you are a California resident, you may have the following rights under the California Consumer Privacy Act and California Privacy Rights Act:

Right to know what personal information we collect, use, disclose, or share;
Right to access personal information we hold about you;
Right to delete personal information, subject to legal exceptions;
Right to correct inaccurate personal information;
Right to opt out of sale or sharing of personal information;
Right to limit use of sensitive personal information, where applicable;
Right to non-discrimination for exercising your privacy rights.

ServiceOrca does not sell personal information. ServiceOrca also does not share personal information for cross-context behavioral advertising as that term is defined under California privacy law, unless otherwise disclosed and subject to applicable opt-out rights.

To exercise California privacy rights, contact us at [email protected] with "CCPA Request" in the subject line.

6.4 LGPD Rights — Brazilian Residents

If you are located in Brazil, you may have rights under the Lei Geral de Proteção de Dados, including:

Confirmation of whether we process your personal data;
Access to personal data;
Correction of incomplete, inaccurate, or outdated data;
Anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data;
Data portability where applicable;
Deletion of personal data processed with consent, subject to legal exceptions;
Information about public and private entities with which we have shared data;
Information about the possibility of refusing consent and the consequences of refusal;
Withdrawal of consent;
Review of certain automated decisions where applicable.

To exercise LGPD-related rights, contact us at [email protected] with "LGPD Request" in the subject line.

6.5 How We Respond to Requests

We may need to verify your identity before responding to a privacy request. We will respond within the time required by applicable law.

Some requests may be limited by legal exceptions, including where we need to retain information for security, fraud prevention, payment records, tax records, legal compliance, dispute handling, enforcement of our Terms, or legitimate business purposes.

7. MARKETING COMMUNICATIONS

7.1 What We May Send

We may send:

Account notifications and security alerts;
Platform updates and administrative messages;
Review, rating, and profile notifications;
Payment confirmations, receipts, refund notices, dispute notices, Platform Credit updates, Limit Increase confirmations, and Sponsored Result notifications;
Support and customer-service messages;
Marketing emails about ServiceOrca features, updates, and offers, where permitted by law.

7.2 How to Opt Out

You may opt out of marketing communications at any time by:

Clicking the unsubscribe link in a marketing email;
Contacting us at [email protected];
Updating your communication preferences where available.

You cannot opt out of essential service communications, such as account, security, payment, receipt, refund, dispute, Platform Credit, Limit Increase, Sponsored Result, or legal notices.

8. DATA RETENTION

8.1 Account Data

We retain account information for as long as your Account remains active or as necessary to provide the Platform, comply with legal obligations, resolve disputes, prevent fraud, enforce our Terms, and maintain legitimate business records.

If you request deletion of your Account, we will delete or anonymize personal information where required by law, subject to applicable exceptions.

8.2 Public Content

Public Business Pages, Service Pages, Branch/Location Profiles, images, reviews, ratings, and related content may remain visible until removed by the relevant account holder or by ServiceOrca in accordance with our Terms and Platform rules.

Some public content, such as reviews, may be anonymized rather than deleted where necessary to preserve platform integrity, prevent fraud, comply with legal obligations, or maintain accurate records.

8.3 Payment and Transaction Records

Records related to Platform Credits, Credit Balances, Limit Increases, Sponsored Results, Sponsored Placement features, invoices, receipts, refunds, disputes, chargebacks, taxes, and accounting may be retained for as long as required or permitted by applicable law, accounting rules, tax obligations, payment processor requirements, card-network rules, fraud prevention, and dispute handling.

8.4 Security and Log Data

Security logs, IP addresses, fraud-prevention records, abuse-detection records, and technical logs may be retained for as long as reasonably necessary to protect the Platform, investigate abuse, prevent fraud, enforce our Terms, and comply with legal obligations.

8.5 General Retention Principle

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

9. COOKIES AND TRACKING

9.1 Our Cookie Consent Approach

We use cookies and similar technologies to operate the Platform, remember preferences, support security, measure performance, and improve user experience.

Where required by law, non-essential cookies and third-party analytics tools are activated only after you provide consent through our cookie consent banner. If you reject non-essential cookies, we will use only cookies necessary for the Platform to function.

9.2 Types of Cookies We Use

Essential cookies:

Login and session management;
Authentication and account security;
Cookie consent preferences;
Language, location, and platform preferences;
Core Platform functionality.

Analytics cookies, where accepted:

Usage analytics;
Traffic measurement;
Performance monitoring;
Feature improvement;
Search and discovery improvement.

Advertising or sponsored-placement measurement, where applicable:

Measuring impressions, clicks, views, or interactions with Sponsored Results inside ServiceOrca;
Detecting fake traffic, artificial engagement, fraud, or abuse;
Reporting sponsored-placement activity to the relevant Service Provider where appropriate.

ServiceOrca does not sell personal information to third-party ad networks.

9.3 Managing Cookies

You can manage cookies through:

Our cookie consent banner where available;
Your browser settings;
Your device settings where applicable.

Disabling essential cookies may affect Platform functionality and may prevent you from logging in or using certain features.

10. CHILDREN'S PRIVACY

The Platform is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18.

If you believe that a child has provided personal information to us, please contact us at [email protected], and we will take appropriate steps to delete the information where required by law.

11. INTERNATIONAL DATA TRANSFERS

ServiceOrca operates internationally, and your information may be processed in countries other than the country where you are located. These countries may have data protection laws that differ from those in your jurisdiction.

Where required by applicable law, we use appropriate safeguards for international data transfers, such as contractual protections, technical and organizational safeguards, and other legally recognized transfer mechanisms.

12. LEGAL BASIS FOR PROCESSING — GDPR AND LGPD

Where GDPR, UK GDPR, LGPD, or similar laws require a legal basis for processing personal information, we may rely on one or more of the following legal bases:

Contract: To create and manage your Account, provide Platform functionality, display provider pages, process Platform Credits, Limit Increases, Sponsored Results, and other paid Platform Features, and provide customer support;
Consent: For optional location sharing, non-essential cookies, marketing communications where required, and certain optional features;
Legitimate interests: To operate, secure, improve, and protect the Platform; prevent fraud and abuse; moderate content; measure performance; improve discovery; and communicate with users and Service Providers;
Legal obligation: To comply with tax, accounting, legal, regulatory, payment processor, card-network, and law-enforcement requirements;
Vital interests or public interest: Where necessary in exceptional circumstances, such as safety or security issues.

13. THIRD-PARTY LINKS

The Platform may contain links to third-party websites, maps, social media pages, messaging services, booking pages, provider websites, or other external resources.

ServiceOrca is not responsible for the privacy practices, content, security, or policies of third-party websites or services. Your use of third-party services is subject to their own terms and privacy policies.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date above. Where required or appropriate, we may also notify registered users or Service Providers by email or through the Platform.

Your continued use of the Platform after changes become effective means you acknowledge the updated Privacy Policy.

15. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or how we process personal information, please contact us:

ServiceOrca, LLC
651 N Broad St, Middletown, Delaware, USA
Email: [email protected]
General Contact: [email protected]
WhatsApp: +44 74 1151 9320

By using ServiceOrca, you acknowledge that you have read and understood this Privacy Policy.