ServiceOrca is not just another listing site. It's a platform born out of real frustration and built with a clear goal: to create a better way for people to find and offer services—without paywalls, hidden agendas, or manipulative algorithms.

We’re building a digital infrastructure that prioritizes trust, transparency, and real usefulness—because everyone deserves a simple, honest way to connect with reliable services in their area.

---

🔍 Why the World Needs Something Different

Most platforms in the service industry operate under the same model: get providers in, then start charging them for exposure, leads, or even basic contact with customers. Contact details are hidden. Messages are gated. Ads push paying providers to the top, while smaller or newer providers get buried—regardless of quality.

We do things differently.

Yes, ServiceOrca offers optional promotional features—like “move to top”—but these are designed with fairness in mind. Here’s how:

• Promotional services are shown in a clearly marked section above the main list.

• They never replace organic results, and they do not hide or suppress quality free listings.

• The main ranking system—driven by AI and over 80 quality signals—remains untouched by payment.

• Every user still sees relevant providers based on proximity, quality, and filters, regardless of who paid for promotion.

This way, we give businesses a way to highlight their services without compromising the integrity of the platform or penalizing others.

---

🆓 Free Where It Matters

We allow every service provider to:

• List up to 4 services for free

• Add one branch or location

• Be fully visible, with direct contact links and no message restrictions

• Show up in search based on quality, relevance, and location—not budget

We do offer optional paid tools—such as promoting a listing or unlocking additional services—but these are never required to gain visibility or connect with clients.

Transparency is key: no bait-and-switch, no dark patterns.

---

🧠 Built on Smart Technology, Not Sales Tactics

At the heart of ServiceOrca is an AI-powered discovery system designed to serve real user intent.

• We break jobs down into over 1,000 detailed categories, so customers don’t search for "handyman"—they search for "wall tiling" or "circuit breaker installation."

• Ranking is fair, driven by over 80 quality signals including reviews, responsiveness, and proximity—not ad spend.

• Service-specific reviews mean your rating for one type of service doesn’t affect your rating in another.

• Branch-specific logic ensures customers see the provider closest to them, with relevant offerings.

This precision makes ServiceOrca easier to use, more reliable, and far more relevant than bloated directories or generic marketplaces.

---

🔐 Data Ownership. Your Business, Your Rules.

Data exploitation is rampant in digital platforms. We’re committed to a different path:

• We don’t sell or rent your data

• We don’t run third-party ads on your profile or customer journeys

• You own your information and can delete it at any time

• All contact methods—WhatsApp, Viber, phone, or booking links—are visible and under your control

Your customers are yours—not ours.

---

💬 Founder of ServiceOrca

Rafayel Tobelyan, a tech entrepreneur and principal software engineer with over 17 years of experience building platforms and solving real-world problems through technology.

After years of observing how service platforms exploit both users and providers, he decided to build something better—something grounded in values, not venture capital pressure. ServiceOrca is a product of that vision.

It’s independently built, community-driven, and designed for sustainability—not hypergrowth.

🔗 Connect with Rafayel on LinkedIn

---

🧭 Our Vision for the Future

We see ServiceOrca as more than a marketplace—it’s a new kind of digital infrastructure for the global service economy:

• Transparent by default

• Free where it matters most

• Community-verified, not investor-driven

• Internationally scalable, yet locally focused

As we grow, we’ll continue to listen to our users and evolve—without losing sight of what matters: creating value without exploitation.

---

🎯 Our Commitment

We promise to:

• Keep basic service listings free, forever

• Never sell your data

• Never charge for messaging or contact visibility

• Invest in useful tools that empower your business, not control it

• Always stay independent and mission-driven

---

Whether you're here to grow your business or find a reliable expert nearby, ServiceOrca is here to help you connect—not get in the way.