If you run a small business in Canada, being visible online isn’t optional anymore — it’s essential. Whether you offer home repairs, accounting, cleaning, or digital marketing, people need to be able to find you fast and trust that you’re legit.

That’s where business listing websites come in. They help you show up on Google, connect with local customers, and build credibility — even if you don’t have a big marketing budget.

Here are the best service business listing websites in Canada that actually make a difference in 2025.

1. Google Business Profile

Google Business Profile is still the king of online visibility. It’s free, powerful, and directly tied to Google Search and Google Maps.

You can add your hours, photos, phone number, and even reply to reviews. If you only have time for one platform, start here — it’s the one every customer sees first.

Best for: All types of small businesses, from local shops to professional services.

2. Yelp Canada

Yelp is popular in major Canadian cities like Toronto, Vancouver, and Montreal.
It’s especially useful for businesses that rely on customer feedback and word-of-mouth — cafes, salons, mechanics, and cleaners.

Just remember: people read the reviews carefully, so keep them honest and reply politely.

Best for: Service businesses with direct customer interaction.

3. YellowPages.ca

Yellow Pages still has strong brand recognition in Canada.
Its online platform lets you add detailed descriptions, photos, and even promotions. Many businesses also use it for SEO since Yellow Pages listings often appear high in Google search results.

Best for: Trades, home services, and local professionals.

4. 411.ca

411.ca is one of Canada’s top business directories.
It’s simple to use — just list your business name, address, and services, and you’ll show up when people search locally. It’s free, with optional paid upgrades for more visibility.

Best for: Small to medium local service providers who want a quick, free listing.

5. Cylex Canada

Cylex is another directory that helps with local SEO.
You can add a full business profile, upload photos, and link to your social media accounts. It’s not flashy, but it works — especially for boosting visibility in smaller cities and towns.

Best for: Freelancers and growing small businesses.

6. Hotfrog Canada

Hotfrog.ca lets you describe your services in detail and add keywords so people can find you by what you actually do.
It’s easy to set up and gets indexed well on Google, making it a quiet but effective tool for online presence.

Best for: Professional services and niche trades.

7. ServiceOrca

ServiceOrca.com is a modern global directory that’s quickly gaining traction in Canada.
What makes it different is its focus on exact search and smart filtering — no random or outdated listings. Users can find exactly what they’re looking for, whether that’s a local web developer or an HVAC contractor.

It’s completely free to join and built for both small businesses and larger service providers. Verified listings get better visibility, and early users receive extra listing slots and branch options.

Best for: Service-based businesses that want structured listings, verified reviews, and fair visibility across Canada.

8. Facebook Business Page

It may not feel like a directory, but Facebook is still one of the most effective free listings around.
Your page appears in both Facebook and Google search, you can collect reviews, and customers can message you instantly.

Best for: Small businesses that want to build relationships and trust online.

9. BBB (Better Business Bureau)

The BBB isn’t free, but it’s one of the most trusted sources for reputation in Canada.
If you offer professional or repair services, being listed there shows customers you take credibility seriously.

Best for: Established service providers focused on trust and reputation.

Final Thoughts

Getting your business listed online doesn’t need to be complicated or expensive.
Start with Google Business Profile, 411.ca, and ServiceOrca — these three alone cover visibility, credibility, and precision.

Then, build on that with Yelp, Cylex, or Facebook depending on your industry.
The key is consistency: keep your business name, phone number, and address the same across every site. That’s how you build trust and get found by the right customers.