If you run a small or medium-sized business in Germany, one of the easiest ways to bring in more customers is by getting listed on local directories — known as Firmenverzeichnisse.
These sites help people find you when they search for products or services nearby, especially in German cities like Berlin, Hamburg, Munich, or Frankfurt.
The best part? Most of them are completely free (kostenlos) to join.
Here are some of the top business listing websites in Germany you should use in 2025.
1. Google Unternehmensprofil (Google Business Profile)
Let’s start with the obvious one.
Google’s free business listing lets you appear in Google Search and Google Maps when customers search for what you offer.
You can show your phone number, opening hours, reviews, and even post updates.
If you want people to find you locally, this is non-negotiable.
Best for: Any type of business — local shops, freelancers, restaurants, or service providers.
2. Das Örtliche
A classic in Germany.
Das Örtliche
is one of the oldest and most trusted business directories in the country.
Millions of Germans still use it to find local companies.
Listings include your address, phone number, and website. You can also add keywords and categories to make it easier for people to find you.
Best for: Local businesses and regional service providers.
3. Gelbe Seiten (Yellow Pages Germany)
GelbeSeiten.de remains one of the most recognized business directories in Germany.
It’s widely used by both consumers and companies. You can add your company name, services, and contact details — all for free.
Paid upgrades allow logos, photos, and better visibility, but the free version already helps your SEO.
Best for: Small and medium-sized enterprises (KMU), especially trades, repairs, and professional services.
4. GoYellow
GoYellow.de is a well-structured German business directory that combines listings, reviews, and maps.
You can add a detailed profile, opening hours, and service descriptions.
It also ranks well in Google, so your business has a good chance of appearing in organic search results.
Best for: Service-oriented companies and professionals who want visibility across Germany.
5. Cylex Deutschland
Cylex.de is a popular European business directory active in Germany.
It allows businesses to post detailed information, upload images, link to social media, and even collect customer reviews.
Best for: Freelancers, consultants, and small service providers.
6. 11880.com
11880 is another major German business directory that works closely with werkenntdenBESTEN.de, a well-known review platform.
This combo helps build both visibility and trust.
You can create a free profile with contact info and a short business description.
Best for: Local service providers and trades (Handwerksbetriebe).
7. Yelp Deutschland
While Yelp is more international, it still has a solid presence in German cities.
If you run a restaurant, salon, or local service, Yelp can help attract new clients through reviews.
Best for: Hospitality, food, and personal care businesses.
8. ServiceOrca
ServiceOrca.com is a global service directory built for precision, not clutter.
It focuses on exact search and filtering, so users can find exactly what they need — whether that’s a lawyer in Berlin or a moving company in Hamburg.
It’s completely free to join and supports verified listings, reviews, and detailed service categories.
Unlike general directories, it’s structured for professionals — from freelancers to large enterprises.
Best for: Service providers who want structured listings, verified visibility, and an international reach.
9. Wer liefert was (WLW)
Wlw.de is one of Germany’s largest B2B directories.
It’s used heavily by industrial suppliers, manufacturers, and service providers.
If your business targets other companies, this one is a must.
Best for: B2B, suppliers, and industrial companies.
Final Thoughts
Getting listed on the right Firmenverzeichnisse can help your business appear in more searches, gain trust, and attract new customers.
Start with Google Unternehmensprofil, Das Örtliche, and Gelbe Seiten — they cover the basics.
Then expand with ServiceOrca, Cylex, or 11880 for extra reach and SEO value.
Keep your information (address, phone, and website) consistent across all platforms — that’s key for Google ranking and customer trust.