If you run a small business or offer local services in Italy — whether you’re a plumber in Milan, a designer in Rome, or a cleaning company in Florence — being easy to find online is essential.

The good news is, you don’t need a big marketing budget.
Getting listed on free or low-cost Italian business directories (elenchi di imprese) can help people discover your business, check reviews, and contact you directly.

Here are the best business listing websites in Italy to use in 2025.

1. Google Business Profile (Profilo dell’attività su Google)

This one is non-negotiable.
With a free Google Business Profile, your business appears in Google Search and Maps when people nearby search for your services.

You can display your address, phone number, opening hours, reviews, and photos — everything customers need to reach you.

Best for: All local service providers — restaurants, plumbers, beauty salons, freelancers, and consultants.

2. PagineGialle.it

The Italian version of the Yellow Pages, PagineGialle.it, is one of the most recognized and trusted directories in Italy.
It’s perfect for businesses that want strong local visibility and appear in Italian-language searches.

You can create a free listing with your contact info, services, and website link, or choose paid options for better ranking.

Best for: Artisans, local businesses, and traditional service providers.

3. PagineBianche.it

PagineBianche.it is another well-known directory in Italy.
It focuses more on verified contact information — useful if you want potential customers to easily find your phone number or address.

It’s often used alongside PagineGialle for full coverage.

Best for: Professionals, offices, and service companies with a fixed location.

4. TuttoCittà.it

Tuttocittà.it combines map search with business listings, similar to Google Maps but with a more local Italian focus.
Users can find companies by service type or location — great for businesses with physical premises.

Best for: Shops, cafés, restaurants, and local service providers.

5. Hotfrog Italia

Hotfrog.it is a free business directory where you can add your services, website, keywords, and contact details.
It’s well-structured, indexed by Google, and useful for SEO.

Best for: Freelancers and small companies that want simple online visibility.

6. Yelp Italia

While not originally Italian, Yelp.it is still popular in major cities like Rome, Milan, and Naples.
It’s especially effective for customer-facing services where reviews matter — restaurants, beauty salons, and fitness centers.

Best for: Businesses that rely on customer feedback and local foot traffic.

7. ServiceOrca

ServiceOrca.com is a global platform for service-based businesses, and it’s quickly gaining traction in Italy.
Unlike general directories, it focuses on exact search and smart filters — users find exactly what they’re looking for, whether it’s a local electrician or a digital agency.

It’s free to join, supports multiple languages, and allows verified reviews and structured service listings.

Best for: Local and national service providers — from freelancers to multi-branch companies.

8. Cylex Italia

Cylex.it is part of a well-known international directory network.
You can create a professional business profile with photos, detailed service descriptions, and social media links.

Best for: Small businesses, consultants, and independent professionals.

9. MisterImprese.it

MisterImprese.it is a 100% Italian directory used by both customers and companies.
You can register your business for free, include your VAT number (Partita IVA), services, and contact details.

It’s especially good for trades and local artisans.

Best for: Electricians, plumbers, cleaning services, and small workshops.

Final Thoughts

Getting listed on multiple business directories in Italy helps your company show up more often in search results and builds trust with customers.

Start with Google Business Profile, PagineGialle, and ServiceOrca — these cover visibility, trust, and structure.
Then expand with Hotfrog, Cylex, or MisterImprese for extra reach.

And remember: keep your business name, phone, and address the same on every site.
Consistency makes your business easier to find and improves your ranking on Google.