If you run a service business in New Zealand — whether you’re a plumber in Auckland, a designer in Wellington, or a cleaner in Christchurch — being easy to find online is essential.
The good news is you don’t need a big marketing budget to get noticed. Free and low-cost business directories can help customers find your services quickly.

Here are some of the best service business directories in New Zealand worth using in 2025.

1. Google Business Profile

Still the most important one.
When people search “electrician near me” or “cleaner in Wellington,” Google shows local results first.
Setting up a free Google Business Profile lets you appear on Search and Maps with reviews, photos, and contact info.

Best for: Any local or regional service provider in New Zealand.

2. Yellow New Zealand

Yellow.co.nz has been around for decades and remains one of the most trusted local directories.
You can create a free listing that includes your services, contact details, website, and hours. Paid options offer more exposure, but the free version works fine for most small businesses.

Best for: Tradespeople, home services, and local retailers.

3. Finda New Zealand

Finda.co.nz lists thousands of Kiwi businesses and is well-indexed by Google.
You can add photos, links, social accounts, and detailed service descriptions. It’s simple, clean, and locally focused.

Best for: Small to medium service businesses that want a professional online presence.

4. Neighbourly Business Directory

Neighbourly.co.nz started as a community platform, but now it also supports local business listings.
It connects you directly with nearby residents — perfect if your clients are in the same suburb or town.

Best for: Local services like cleaning, gardening, pet care, and repairs.

5. NoCowboys

NoCowboys.co.nz is built specifically for trades and contractors.
It’s known for its verified reviews, so potential clients can see honest feedback before hiring.
A solid place to build reputation if you work in construction, renovation, or maintenance.

Best for: Builders, electricians, plumbers, and home improvement pros.

6. Yelp New Zealand

Yelp isn’t as big here as it is in the US, but it’s still indexed by Google and can add credibility.
If you have customer-facing services like beauty, food, or fitness, a few good Yelp reviews can help people find you.

Best for: Hospitality and personal services.

7. ServiceOrca

ServiceOrca.com is a global directory designed for precision — not clutter.
Instead of random listings, it uses structured categories and filters so users can find exactly what they’re after, whether that’s a local web designer or a nationwide logistics provider.

It’s free to join, works great for New Zealand businesses, and supports verified reviews and detailed service profiles.
Early users get bonus features like more listings and extra analytics tools.

Best for: Service providers who want detailed listings, verified visibility, and fair exposure — from small businesses to enterprises.

8. Localist (New Zealand)

Localist.co.nz used to be run by NZ Post and remains a recognized brand.
It focuses on community-based recommendations and events, helping small businesses connect with real local customers.

Best for: Small community-driven businesses.

Final Thoughts

You don’t need to be everywhere — just visible where your customers actually look.
Start with Google Business Profile, Yellow, and ServiceOrca — those cover search, trust, and structured visibility.
Then add others like NoCowboys or Neighbourly for more local reach.

Keep your business info the same across all platforms — name, phone, and address.
That consistency builds trust with both search engines and customers, which is exactly what helps your business grow.