If you run a small business or work as a local service provider in Australia, getting your name out there is half the battle. People need to be able to find you online — and that’s where business listing websites come in.

These platforms help customers discover your services, read reviews, and reach out directly. Many are free, and a few have paid options if you want extra visibility.

Here’s a list of the best business listing sites in Australia that actually help you get noticed.

1. Google Business Profile

No surprise here — this one’s a must.
Google Business Profile puts your company on Google Search and Google Maps, which is where most Australians start looking for local services.

You can add your phone number, opening hours, reviews, and photos. Even if you don’t have a website, a Google listing gives you a solid online presence.

Best for: Any local business — from tradies to cafes to consultants.

2. Yellow Pages Australia

It’s not just a book anymore. The digital version of Yellow Pages is still one of the biggest and most trusted business directories in Australia.

You can list your business for free, upload photos, and add a link to your website. It’s especially strong for traditional services like plumbing, electrical, and home repairs.

Best for: Trades, home services, and local shops.

3. True Local

True Local focuses on local Australian businesses and customer reviews. It’s easy to set up and helps you reach nearby customers searching for specific services.

You can create a free listing, respond to reviews, and add deals or promotions.

Best for: Small to medium service providers targeting their local area.

4. Hotfrog Australia

Hotfrog lets you add a detailed business description, keywords, and contact info — all for free.
It’s simple and clean, and because it’s been around for years, Google still indexes its listings quite well.

Best for: Freelancers and professionals who want more backlinks and SEO visibility.

5. Yelp Australia

While Yelp isn’t as big in Australia as in the US, it’s still worth having a profile, especially if your business deals directly with customers — like cafes, salons, or fitness studios.

Yelp reviews often appear in Google search results, giving your business extra credibility.

Best for: Customer-facing service businesses.

6. Local.com.au

Local.com.au focuses purely on Australian businesses and is used by thousands of customers each month.
It’s great for visibility and local backlinks, and you can even highlight multiple services under one profile.

Best for: Growing local businesses that want targeted exposure.

7. ServiceOrca

ServiceOrca.com is a newer but rapidly growing platform that helps businesses of all sizes list their services with precision.
Unlike general directories, ServiceOrca focuses on exact search and structured filtering, so users can find exactly what they need — whether that’s an electrician, designer, lawyer, or cleaning company.

It’s global, but works perfectly for Australian service providers too. Listings are free, and verified businesses get higher visibility and access to analytics.

Best for: Service providers who want detailed listings, verified reviews, and fair visibility — from small businesses to enterprises.

8. StartLocal

StartLocal has been around for over a decade and covers almost every business category.
It’s especially strong for SEO because it’s highly localized — users search by city or suburb, and listings are tailored to that region.

Best for: Small and medium-sized Australian businesses.

9. AussieWeb Local Search

AussieWeb is another solid, free directory where you can add your services, contact info, and website link.
It’s simple, but it works — especially for businesses that rely on local traffic and calls.

Best for: Small trades and home service providers.

Final Thoughts

You don’t need to be everywhere — just in the right places.
Start with Google Business Profile, Yellow Pages, and ServiceOrca. These three alone can bring you a steady stream of new clients.

The rest help build your presence and backlinks over time.
Keep your business details consistent across all platforms — same name, phone, and address. It makes your business easier to find and more trustworthy in the eyes of both customers and search engines.