Why Open a Business in the United States?
The United States remains the world's premier destination for entrepreneurs looking to establish and grow businesses. With the largest consumer market, access to diverse funding options, strong intellectual property protections, and a business-friendly legal system, opening a business in the US offers unparalleled opportunities for growth and success.
Whether you're a US resident taking your first steps into entrepreneurship or an international founder looking to access the American market, this comprehensive guide will walk you through everything you need to know about starting a business in the United States in 2025.
We'll cover essential steps from business structure selection to registration requirements, with special attention to modern solutions like Stripe Atlas that have revolutionized the US business formation process for entrepreneurs worldwide.
Step 1: Choose the Right Business Structure for Your US Company
Before you can open a business in the United States, you need to determine which legal structure best fits your needs.
Popular US Business Structures Compared
Business Structure | Liability Protection | Taxation | Formation Complexity | Best For |
---|---|---|---|---|
Sole Proprietorship | None | Pass-through on personal tax return | Very Low | Solo entrepreneurs with minimal risk |
LLC (Limited Liability Company) | Strong | Flexible (default: pass-through) | Moderate | Small to medium businesses needing liability protection |
C Corporation | Strong | Corporate tax + dividend tax | High | Tech startups seeking venture capital; international founders |
S Corporation | Strong | Pass-through with potential SE tax savings | High | Profitable small businesses with US citizen owners |
Limited Liability Company (LLC)
Key Benefits:
- Protects personal assets from business liabilities
- Flexible management structure
- Pass-through taxation by default
- Fewer formalities than corporations
- Available to non-US citizens
Formation Requirements:
- Articles of Organization filed with state
- Operating Agreement
- EIN (Employer Identification Number) from IRS
- Registered agent in formation state
C Corporation
Key Benefits:
- Complete liability protection
- Unlimited growth potential through stock issuance
- Attractive to investors, especially venture capital
- Preferred structure for eventual IPOs
- Clear path for international entrepreneurs
Formation Requirements:
- Articles of Incorporation filed with state
- Corporate Bylaws
- Initial Board of Directors meeting
- Stock issuance documentation
- EIN from IRS
- Registered agent in formation state
Which Structure is Right for Your US Business?
- Choose an LLC if: You want simplicity with liability protection, aren't seeking venture capital, and prefer pass-through taxation
- Choose a C Corporation if: You plan to raise significant investment, might go public eventually, or are an international founder wanting the most recognized US structure
Pro Tip for International Founders: Most foreign entrepreneurs choose either Delaware C Corporations (for tech startups seeking investment) or Wyoming/Delaware LLCs (for digital businesses, e-commerce, or consulting services) when opening a business in the US.
Step 2: Select the Optimal State for Your US Business Registration
Unlike many countries, the United States allows you to form your business in any state, regardless of where you'll actually operate.
Top States for Business Formation in 2025
Delaware
- Why register: Premier business court system (Court of Chancery); well-established corporate law; privacy protections; no state corporate income tax for companies not operating in Delaware
- Best for: Startups planning to raise venture capital; larger businesses with complex structures
- Cost range: $90-300 annual franchise tax for LLCs; corporations based on shares
Wyoming
- Why register: No state income tax; low annual fees ($60 for LLC annual report); strong privacy protections; no minimum tax
- Best for: Single-member LLCs; online businesses valuing privacy; international entrepreneurs
- Cost range: ~$100-150 initial filing + $60 annual report
Nevada
- Why register: No state income tax; no franchise tax; strong liability protections
- Best for: Businesses with significant liability concerns
- Cost range: Higher fees than Wyoming (~$425 initial filing + ~$350 annual fees)
Your Home State
- Why register: Simplified compliance; no need for foreign qualification
- Best for: Businesses with physical presence in one state; local service businesses
- Cost range: Varies significantly by state
Factors to Consider When Choosing a State
- Physical location of your business operations
- Tax implications in various states
- Filing and maintenance costs
- Privacy requirements
- Industry-specific regulations
- Long-term business goals
Important Note: If you form in one state but operate in another, you'll need to "foreign qualify" your business in your operating state, potentially doubling your compliance requirements and costs.
Step 3: Register Your Business Name and Secure Your Brand
Before officially opening your business in the US, you need to secure your business name and consider trademark protection.
Business Name Registration Process
- Conduct name availability search in your formation state's business registry
- Check trademark database through USPTO (United States Patent and Trademark Office)
- Verify domain name availability for your online presence
- Search social media platforms for username availability
DBA (Doing Business As) Registration
If you plan to operate under a name different from your legal business name:
- File a DBA (also called fictitious name, assumed name, or trade name) in your operating jurisdiction
- Publication requirements exist in some states
- Renewal typically required every 3-5 years
Trademark Considerations
- Federal trademark registration provides nationwide protection
- Application process through USPTO
- Costs approximately $250-350 per class of goods/services
- International protection available through Madrid Protocol
Expert Tip: Secure your business name across all platforms before announcing your company publicly. For maximum protection, consider filing a trademark application as early as possible in the business formation process.
Step 4: Obtain an EIN and Set Up Tax Accounts
Every US business needs proper tax identification and registrations.
Obtaining an EIN (Employer Identification Number)
An EIN is the business equivalent of a Social Security Number and is required for:
- Opening business bank accounts
- Hiring employees
- Filing business taxes
- Establishing business credit
For US founders:
- Apply online through IRS website (free, immediate issuance)
- Complete Form SS-4
For international founders without SSN:
- Apply by mail or fax using Form SS-4
- Use third-party services like Stripe Atlas for assistance
- Typical processing time: 4-6 weeks
State Tax Registrations
Depending on your business activities, you may need to register for:
- State income tax
- Sales and use tax
- Employer withholding tax
- Unemployment insurance
- Workers' compensation
Compliance Alert: Tax registration requirements vary significantly by state and business activity. Research your specific obligations or work with a formation service that handles these registrations.
Step 5: Open a US Business Bank Account
A dedicated business bank account is essential for proper financial management and maintaining your liability protection.
Traditional Banking Options
National Banks (Chase, Bank of America, Wells Fargo):
- Extensive branch networks
- Comprehensive business services
- Often require physical presence to open account
- May have higher fees and balance requirements
Regional and Community Banks:
- More flexible requirements
- Personalized service
- Potentially lower fees
- Limited geographic reach
Digital Banking Solutions for US Businesses
Mercury:
- Designed for startups and tech companies
- No minimum balances or monthly fees
- Integrated with common business tools
- Available to international founders (with EIN and US entity)
Brex:
- Banking alternative with built-in expense management
- No personal guarantee required
- Rewards program tailored to business spending
- Available to foreign-owned US entities
Wise Business (formerly TransferWise):
- Multi-currency accounts
- Excellent for international operations
- Lower foreign exchange fees
- Works well alongside primary US bank account
Documentation Required to Open US Business Bank Account
- EIN (Employer Identification Number)
- Articles of Organization/Incorporation
- Operating Agreement/Bylaws
- Two forms of personal ID for all significant owners
- Proof of address (business and personal)
- Initial deposit (varies by bank)
For International Founders: Some banks may require a US visa, physical presence in the US, or an ITIN (Individual Taxpayer Identification Number). Services like Stripe Atlas often include banking partnerships that facilitate account opening for foreign entrepreneurs.
Step 6: Fulfill Business License and Permit Requirements
Almost all businesses in the US require some form of licensing or permits at the federal, state, or local level.
Common Business License Types
Federal Licenses and Permits:
- Required for specific regulated industries (alcohol, aviation, firearms, etc.)
- Obtained through appropriate federal agencies
State Business Licenses:
- General business licenses (required in most states)
- Professional and occupational licenses
- Environmental permits
- Seller's permits for collecting sales tax
Local Permits:
- Business operation licenses
- Zoning and land use permits
- Building permits
- Health and safety permits
- Signage permits
Industry-Specific Requirements
Industry | Common License Requirements |
---|---|
Food Service | Health department permits, food handler permits, liquor licenses |
Retail | Seller's permit, resale certificate, store license |
Professional Services | Occupational licenses, professional certification |
Construction | Contractor's license, specialty trade licenses, building permits |
E-commerce | Seller's permits, home occupation permits |
Compliance Strategy: Create a comprehensive checklist of all required licenses and permits for your specific business type and location. Many entrepreneurs use legal services or formation platforms to identify all necessary licensing requirements.
Step 7: Understand US Business Taxes and Compliance
The US tax system is complex, with obligations at federal, state, and sometimes local levels.
Federal Tax Obligations
Income Tax Filing Requirements:
- Sole Proprietorship: Schedule C with personal tax return
- Partnership/LLC: Form 1065 + Schedule K-1 for each member
- C Corporation: Form 1120
- S Corporation: Form 1120-S + Schedule K-1 for each shareholder
Employment Taxes (if you have employees):
- Social Security and Medicare (FICA)
- Federal unemployment (FUTA)
- Income tax withholding
- Filed quarterly with Form 941
Self-Employment Taxes:
- 15.3% on net business income (covers Social Security and Medicare)
- Applies to sole proprietors and LLC members
State and Local Taxes
Common State Tax Obligations:
- State income tax (in most states)
- Sales and use tax
- Franchise tax or annual report fees
- Unemployment insurance tax
Local Tax Considerations:
- City/county business taxes
- Local income taxes
- Property taxes
- Special assessment districts
Tax Deadlines to Remember
- Annual tax returns: Generally April 15th for individuals; 15th day of 3rd or 4th month after year-end for businesses
- Estimated tax payments: Quarterly (April 15, June 15, September 15, January 15)
- Sales tax remittance: Monthly, quarterly, or annually depending on volume and jurisdiction
- Employment tax deposits: Monthly or semi-weekly depending on size
- Annual reports: Vary by state, typically due on formation anniversary
Tax Planning Tip: Work with a US-based accountant familiar with your business structure and industry. The cost of professional tax preparation is generally far less than potential penalties for non-compliance or missed tax-saving opportunities.
Step 8: Streamline the Process with Stripe Atlas
While traditional business formation methods involve multiple steps across various agencies, modern services like Stripe Atlas have revolutionized the process of opening a business in the United States.
What is Stripe Atlas?
Stripe Atlas is a comprehensive business formation and setup service that helps entrepreneurs from anywhere in the world establish a legitimate US business entity quickly and efficiently.
What Stripe Atlas Provides
Complete Formation Package:
- Delaware C Corporation or LLC formation
- Standard incorporation documents
- EIN (tax ID) application with the IRS
- Stock issuance (for corporations)
- Basic post-formation legal documents
Banking and Payments:
- Stripe payments account setup
- Introduction to Mercury or other partner banks
- Help with US business bank account opening
Additional Benefits:
- Up to $5,000 in AWS credits
- Discounts on legal and accounting services
- Access to Stripe Atlas community and resources
- Tax interview preparation
- Templates for founder agreements
Stripe Atlas Costs and Timeline
- Standard pricing: $500 flat fee (as of 2025)
- Additional costs: State filing fees (~$90 for Delaware LLC, ~$150 for Delaware C Corp)
- Annual costs: Delaware franchise tax and registered agent fees (not included in initial fee)
- Timeline: Typically 2-3 weeks for complete formation and EIN issuance
Who Should Use Stripe Atlas?
Ideal for:
- Tech startups and online businesses
- International founders without US presence
- First-time entrepreneurs seeking simplicity
- Businesses planning to raise venture capital (C Corporation)
- Service-based businesses expanding to the US market
Limitations:
- Currently only offers Delaware formations
- Not ideal for businesses requiring specialized structures
- Limited customization of legal documents
- Not suitable for businesses with complex regulatory requirements
Alternatives to Stripe Atlas:
- Clerky: Popular with startups and tech companies, focused on Delaware C Corporations
- Firstbase: Offers LLC and corporation formation with broader state options
- Gust Launch: Tailored for startups with funding aspirations
- LegalZoom and Incfile: Budget options with less specialized support
Step 9: Establish Your US Business Presence
After formal registration, you'll need to establish your operational presence in the United States.
Physical Business Location Options
Commercial Office Space:
- Traditional lease (typically 3-5 year commitment)
- Executive suites (flexible terms, shared amenities)
- Coworking spaces (minimal commitment, community benefits)
Virtual Office Solutions:
- Business address with mail handling
- Meeting room access as needed
- Phone answering services
- Compliance with physical address requirements
Home-Based Business:
- Check zoning regulations and HOA restrictions
- Consider business insurance implications
- Understand tax deduction opportunities and limitations
Virtual Presence Requirements
Professional Website:
- US-focused domain (.com preferred)
- US contact information
- Privacy policy compliant with US regulations
- Terms of service appropriate for US customers
Local Phone Number:
- Virtual phone systems with US numbers
- Call forwarding to international numbers if needed
- Professional voicemail and call handling
Payment Processing:
- US-compatible payment methods
- State sales tax collection capabilities
- Compliance with US financial regulations
Hiring in the US
Employment Options:
- Direct W-2 employees (full compliance with labor laws)
- 1099 independent contractors (careful classification required)
- Professional Employer Organizations (PEOs)
- Employer of Record (EOR) services
Key Compliance Areas:
- Fair Labor Standards Act (FLSA)
- Equal Employment Opportunity (EEO) regulations
- State-specific employment laws
- Workers' compensation insurance
- Employee benefits requirements
Foreign Owner Considerations: Non-resident business owners typically need to appoint a US-based manager or use specialized services to handle day-to-day operations if not personally present in the country.
Step 10: Protect Your Business with Proper Insurance and Legal Documentation
Operating in the US comes with liability risks that proper insurance and legal documentation can mitigate.
Essential Business Insurance
General Liability Insurance:
- Protects against third-party bodily injury and property damage claims
- Typically the first policy most businesses obtain
- Cost range: $500-1,500 annually for small businesses
Professional Liability/Errors & Omissions:
- Covers professional mistakes, negligence, and inadequate work
- Essential for service providers and consultants
- Cost range: $1,000-3,000 annually depending on profession and revenue
Business Property Insurance:
- Protects business equipment, inventory, and furnishings
- Coverage for fire, theft, and certain natural disasters
- Often bundled with general liability in a Business Owner's Policy (BOP)
Cyber Liability Insurance:
- Protection against data breaches and cyber attacks
- Increasingly important for any business with digital operations
- Cost range: $500-5,000 based on data sensitivity and business size
Workers' Compensation:
- Required in most states if you have employees
- Covers work-related injuries and illnesses
- Pricing based on payroll and industry risk classification
Essential Legal Documents
Privacy Policy:
- Required for websites collecting any user information
- Must comply with state laws like CCPA (California) and general FTC guidelines
- Should address data collection, usage, and protection practices
Terms of Service/Terms and Conditions:
- Establishes rules for using your product or service
- Limits liability and sets expectations
- Should include dispute resolution procedures
Client/Customer Contracts:
- Clearly defined scope of work and deliverables
- Payment terms and conditions
- Intellectual property ownership provisions
- Limitation of liability clauses
Employee Documentation:
- Employment agreements
- Non-disclosure agreements (NDAs)
- Employee handbook with policies and procedures
- Independent contractor agreements when applicable
Legal Compliance Tip: While templates are readily available online, investing in proper legal review of your essential documents can prevent costly disputes later. Many entrepreneurs use services like Stripe Atlas as a starting point but engage specialized attorneys for industry-specific requirements.
Step 11: Build Your US Business Credit Profile
Establishing business credit is essential for future financing and growth opportunities in the US market.
Business Credit Building Steps
1. Establish Your Business Foundation:
- Complete formal business registration
- Obtain EIN from the IRS
- Open business bank account
- Set up dedicated business phone line and address
2. Register with Business Credit Bureaus:
- Dun & Bradstreet (apply for a D-U-N-S Number)
- Experian Business
- Equifax Business
- Business Credit USA
3. Work with Suppliers That Report Payments:
- Establish Net-30 accounts with office supply companies
- Use business credit cards and pay on time
- Request vendors to report your payment history
4. Monitor and Manage Your Business Credit:
- Check reports regularly for accuracy
- Dispute any errors promptly
- Maintain a low credit utilization ratio
- Pay all bills before due dates
Business Credit Cards for New US Businesses
Options for US Residents:
- Chase Ink Business cards
- American Express Business cards
- Capital One Spark Business cards
- Discover Business cards
Options for Non-US Founders:
- Brex (no personal guarantee for corporations with funding)
- SVB (Silicon Valley Bank) startup cards
- Stripe Corporate Card (available through Stripe Atlas)
- Secured business credit cards as a starting point
Credit Building Timeline: Expect 6-12 months of consistent activity before your business establishes a meaningful credit profile. Starting with secured cards or vendor accounts and progressively moving to traditional business financing options is the typical path.
Step 12: Leverage US Market Growth Opportunities
Once your US business is established, focus on growth strategies suited to the American market.
Digital Marketing for US Audience
Search Engine Optimization (SEO):
- Focus on US-specific keywords and search trends
- Ensure mobile optimization (critical for US market)
- Create location-specific content if targeting particular regions
- Build backlinks from US-based websites
Pay-Per-Click Advertising:
- Google Ads with geo-targeting for US customers
- Meta (Facebook/Instagram) ads with demographic precision
- LinkedIn ads for B2B services and recruitment
- Retargeting campaigns to capture interested prospects
Content Marketing Strategy:
- Address US customer pain points and questions
- Adapt tone and style to American preferences
- Consider regional differences within the US market
- Leverage American holidays and cultural moments
US-Specific Growth Channels
Marketplace Integration:
- Amazon, eBay, Walmart for physical products
- Upwork, Fiverr, Toptal for professional services
- Industry-specific marketplaces
- ServiceOrca.com for service-based businesses
Strategic Partnerships:
- Channel partner programs
- Affiliate marketing relationships
- Co-marketing opportunities
- Integration with complementary services
Funding and Investment:
- Small Business Administration (SBA) loans
- Angel investment networks
- Venture capital (particularly accessible via Delaware C Corps)
- Crowdfunding platforms (Kickstarter, Indiegogo, WeFunder)
Expansion Strategy Tip: Many international businesses use a phased approach to US market entry, starting with digital presence and expanding to physical operations as revenue justifies the investment. This approach minimizes risk while allowing for market testing and adaptation.
Step 13: Maintain Compliance and Prepare for Growth
Staying compliant with US regulations is essential for long-term business success and avoiding costly penalties.
Annual Compliance Requirements
State-Level Requirements:
- Annual reports or statements of information
- Franchise tax payments
- Registered agent maintenance
- Business license renewals
Federal Requirements:
- Annual tax filings
- Quarterly estimated tax payments
- Employment tax reporting (if applicable)
- Industry-specific regulatory filings
Operational Compliance:
- Data privacy regulations
- Consumer protection laws
- Employment law updates
- Industry-specific compliance
Scaling Your US Business Operations
Entity Adjustments:
- Converting from LLC to Corporation as you grow
- Adding subsidiaries for different business lines
- Restructuring for tax efficiency
- Preparing for investment rounds
Team Expansion:
- Recruiting strategies for US talent
- Remote work policies across time zones
- Compensation structures for US employees
- Benefits packages competitive in US market
Intellectual Property Protection:
- Trademark registration for brand expansion
- Patent applications for innovations
- Copyright protection for creative works
- Trade secret safeguarding policies
Exit Strategies in the US Market
Common Exit Options:
- Acquisition by larger companies
- Merger with complementary business
- Initial Public Offering (IPO)
- Management buyout
- Transition to family members
Pre-Exit Preparations:
- Clean financial records and reporting
- Strong customer contracts and relationships
- Protected intellectual property
- Streamlined operations and documentation
Long-term Planning Tip: Even if exit is not your immediate goal, structuring your US business with potential exit options in mind creates more flexibility and value as your company matures.
Conclusion: Your Roadmap to US Business Success
Opening a business in the United States offers tremendous opportunities but requires careful navigation of legal, tax, and operational considerations. By following this comprehensive guide, you can establish a strong foundation for your US business ventures.
Key Takeaways for US Business Formation
- Choose the right structure and state based on your specific business goals and circumstances
- Leverage modern formation services like Stripe Atlas to simplify the process, especially for international founders
- Establish proper banking and payment processing to operate effectively in the US market
- Ensure comprehensive compliance with federal, state, and local regulations
- Build a strong legal foundation with proper contracts and business protection
- Develop a US-specific marketing strategy to connect with American customers
- Plan for growth and compliance from the beginning
Whether you're a US resident starting your first business or an international entrepreneur expanding to the American market, the United States continues to offer unparalleled opportunities for innovation, growth, and success. With proper planning and execution, your US business can thrive in the world's most dynamic economy.
Ready to launch your service business in the US market? After establishing your business entity, consider listing your services on serviceorca.com to connect with customers actively searching for what you offer. With serviceorca.com's service marketplace, you can quickly establish visibility in the US market and begin building your American customer base!