About Us
28/04/2026
Global Service Directory
Find any service, anywhere — with no paywalls in the way
ServiceOrca is a free, global service directory that connects people with exactly the services they need — by precise category, exact location, and direct contact. No commissions. No lead fees. No hidden agendas.
✓ Free for service providers
✓ Free for users
✓ Works in every country
What is ServiceOrca?
A smarter, fairer way to find and offer services
Most service directories make their money by standing between providers and customers — charging per lead, gating contact details, or burying free listings under paid ones. ServiceOrca was built as a direct response to this model.
The platform is entirely free for both sides: people looking for services can search, filter, and contact providers directly without any friction. Service providers can list their services, appear in search results, and receive inquiries — all for free, with no per-contact or per-lead charges.
ServiceOrca is built for the real shape of the service economy: global but locally relevant. Whether you're in San Francisco, London, Dubai, or Rome, the same platform surfaces nearby providers ranked by quality, proximity, and relevance — not by who paid for top placement.
Future revenue will come from optional promotional tools — similar to how Google Ads sit above organic results — where providers can pay to appear at the top in a clearly labelled section, without displacing or suppressing free organic listings.
The Core Difference
Services listed individually — not by business type
On most directories, you search for a "beauty salon" or a "handyman" and get a list of businesses. You have no way to filter for exactly what you need. ServiceOrca inverts this: every service is listed individually under its precise category, in a taxonomy of over 1,000 service types. Users search for the service — not the business.
How it works in practice
Beauty
Beauty Salon → Nail Services → Japanese Manicure
Home Services
Handyman → Electrical Work → Circuit Breaker Install
Health & Wellness
Physiotherapist → Sports Rehab → ACL Recovery Program
Education
Tutor → Language Lessons → IELTS Preparation
This precision extends to reviews too. When a client leaves a review, they review the specific service they received — not the business as a whole. A review for a manicure goes to that manicure listing, not to the salon. This means every rating you see reflects exactly the service you're about to book, not a blended average across everything that provider offers.
For Both Sides of the Market
Built to serve users and providers equally
If you're looking for a service
Search by the exact service you need, not a generic business type. Filter by location, distance, availability, price range, and rating. Contact any provider directly — phone, WhatsApp, Viber, or booking link — with zero friction and no account required.
- ✓ Search with precision — find "Japanese manicure", not just "nail salons"
- ✓ Set a custom location to find services near any address in the world
- ✓ All contact details always visible — no sign-up or fee required
- ✓ Reviews tied to specific services, not averaged across the whole business
If you're offering a service
Register for free, list up to 4 services at no cost, and start appearing in search results immediately. No subscription. No pay-per-lead. Clients contact you directly, keeping prices competitive and removing the middleman entirely.
- ✓ List up to 4 services and 1 branch location completely free
- ✓ Appear in search from day one — ranking based on quality, not budget
- ✓ Clients reach you directly — no platform commission on jobs
- ✓ Your data is yours — we never share or sell provider information
How Search Works
AI-powered ranking across 80+ quality signals
Search results on ServiceOrca are ordered by a proprietary algorithm that weighs over 80 factors. Paying for promotion never affects organic results — free listings are ranked purely on merit.
Proximity
Branch-level logic — the nearest location of a provider surfaces first, not just the closest brand name
Service reviews
Ratings are tied to individual services — not averaged across everything a provider offers
Responsiveness
Providers who respond promptly and maintain updated profiles rank higher over time
Relevance
Listing quality, completeness, and category match all factor into where you appear for a given search
On paid promotion: ServiceOrca will offer optional promotional tools that display listings in a clearly labelled section above organic results. These promoted slots are visually distinct and never reorder the free organic results below them. The organic ranking system is never influenced by payment.
Platform Comparison
How ServiceOrca compares
| Feature | Typical directories | ServiceOrca |
|---|---|---|
| Listing a service | Paid or freemium | Always free |
| Contact visibility | Hidden behind paywall | Always visible |
| Per-lead or per-message fees | Common | None, ever |
| Search category granularity | Business type only | 1,000+ service types |
| Paid promotion affects organic results | Yes | Never |
| Third-party ads on profiles | Often | Never |
| Data sold to third parties | Common | Never |
| Available globally | Select markets only | Every country |
Data & Privacy
Your data belongs to you — not us
Data exploitation is the hidden cost of most "free" platforms. ServiceOrca is built on a clear commitment: we collect only what we need to operate, and we never monetise your information.
No data sales
We never sell or rent your personal data to third parties, period.
No third-party ads
No external ad networks on provider profiles or anywhere in the user journey.
Delete anytime
Providers can remove all their data at any time, instantly and permanently.
Your contacts, your clients
Clients who contact you are yours — we don't own or monetise that relationship.
Our Commitments
What we promise, permanently
Basic listings stay free, forever
Every provider can list, be visible, and be contacted for free. This is a permanent commitment, not a promotional phase.
No charge for messages or contact visibility
Contact details — phone, WhatsApp, Viber, booking links — are always shown and never gated behind a subscription.
Organic ranking is never for sale
The main results list is ordered by quality signals, not ad spend. Paid promotion will always be visually separate and clearly labelled.
We stay independent and mission-driven
ServiceOrca is independently built without venture capital pressure. Decisions are guided by user value, not investor growth targets.
The Founder
RT
Rafayel Tobelyan
Founder & Principal Software Engineer
With over 17 years of experience building platforms and solving real-world problems through technology, Rafayel has spent years observing how service marketplaces systematically exploit both providers and users — through pay-per-lead models, gated contacts, and algorithmic manipulation that favors paying customers over quality.
ServiceOrca is his answer to that problem: a platform built from scratch, independently, without venture capital pressure, and grounded in a simple belief — that connecting people with services should be honest, precise, and free for everyone involved.
Our Vision
Digital infrastructure for the global service economy
We see ServiceOrca growing into the world's default layer for finding and offering services — transparent by design, free where it matters most, and locally relevant at any scale. The mission stays constant: create real value without exploitation, for providers of every size, in every market.
Use Our App
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